Jelly is a dyed-in-the-wool Londoner, growing up opposite centre-court and dreaming of one day starring on Made In Chelsea. Having written her dissertation on lad’s mags, started her own production company and worked at Turner producing promos for Cartoon Network and Boomerang, Jelly was perfectly poised to join the ranks at Recipe. An ‘activity junkie’, she loves festivals, food and sun-worshipping. And if there’s a festival in the calendar that she isn’t attending (unlikely) she designs and makes clothing for them. Fun fact: Simon Cowell set up Jelly’s parents.