Client: 
St Johns Ambulance/Recipe
On big screens across football stadiums our film ‘You don’t have to be a footballer to be a hero’ was played out before matches. Our hero was not a footballer, but instead a normal bloke who spots a damsel in distress choking on her scotch egg and performs the Heimlich manoeuvre on her. This resulted in one life saved and one ridiculous celebratory dance from our Heimlich hero.