St John Ambulance/Recipe
Thousands of families feel the impact of cardiac arrest each year. If more people knew what to do, they would be ready to act and more lives could be saved. The C.A.R.E. for a Heart campaign aims to get the nation prepared to act if faced with sudden cardiac arrest. Through our four animated videos we feature different animated characters that make complex first aid easy to understand and put into practice. We do this by teaching the four simple steps of C.A.R.E: Closest defibrillator, Arrest, Resuscitate and Early defibrillation. Knowing how to C.A.R.E. is the easiest way to save a loved one’s heart. As a result, 59% of those reached are now defib. ready. There were over 300,000 views, 4 million impacts and 361 pieces of coverage.