Research shows that a staggering 84% of men in the UK say they suppress their emotions and don't talk about how they are feeling. 'Finding the words with Joe Marler' aims to raise awareness around men bottling up their emotions. Rugby international, Joe Marler teamed up with mental health charity CALM (Campaign Against Living Miserably) for International Men's Day (19 Nov) to star in this first of its kind film for YouTube - which features a cleverly placed hidden message.
Joe is interviewed talking positively through a recent match that was a 'great win'. But he then asks the viewer to hover the cursor over the YouTube timeline preview to get the real, much less positive, story.
CALM is asking people to look out for one another and check in on family and friends - even if they appear to be OK.