Client: 
Reckitt Benckiser/Recipe
Up To 8 Hours Relief. A cross-media campaign to communicate the ‘Lasts up to 8hrs’ message for Nurofen Cold & Flu Relief. This campaign is running through the winter months on TV, OOH and press and highlights to consumers that even though it is the season of colds, by taking Nurofen, you feel the relief from a cold/flu for the full working day (8hrs).