Race for life

Client: 

Cancer Research/Sky Media

Race for life

For our second year working in partnership with Sky and Cancer Research, we shot this in a pink smoke filled studio, with Jessie Pavelka - a fitness guru from Sky Living. We wanted to recruit women to fight together and join the Race For Life. Creatively in line with the Race For Life 2015 Commercial, our Pink Army are seen limbering up in slow-motion as Jessie asks the audience to help beat cancer together.

BFI Building
5th floor
21 Stephen Street
W1T 1LN