#SOLIDARITEA

Client: 

Birds Eye/Recipe

#SOLIDARITEA

The Daily Mail chose to insult mummy bloggers, and used fish fingers as the symbol of laziness to beat them with. Cue an opportunity for a massive online backlash and a show of #Solidaritea support from Birds Eye. Viewed over 2 million times on social, reaching over 3.7 million uniques, Birds Eye found a new tone of voice for the brand and true brand position – as an ally to all hard working and fun loving parents.

BFI Building
5th floor
21 Stephen Street
W1T 1LN