We wanted to reconnect people with Birds Eye Potato Waffles, by modernising a classic and making it relevant in their lives again. We did this by playing with the nostalgia from the original ad (that jingle!), and showing how Birds Eye Potato Waffles have grown up and can work with modern food ingredients and culture. The new advert is on Facebook, Instagram, Pinterest, ITV Player, Sky OnDemand and 4OD.